The media is present in the lives of almost all people in the world, and can influence us both positively and negatively. Television – the most globalized means – that despite having a more superficial information can help a housewife to do a cake; inform a student until he can enroll in college entrance; inform about the risks of automedicamento, among other factors. The radio, with its immediacy, guides the driver to move across the arterial road with less congestion. The paper presents itself as the medium in which the information is more accurate, and the reader can get more details about the party going at night. The internet also immediately informs the death of his idol, and causes great commotion.
The Internet appears as the means of communication fastest growing among Brazilians. A quarter of the population has access to the network daily: Monday to Friday, with an average intensity of 3:39 a.m. minutes and at 3:49 a.m. on weekends. Users are concentrated in the age group of up to 25 years, with 77% of respondents and prevalence among residents of large cities and people with higher income and higher education. Most users (84%) access the Internet from your computer, but 40% also use the phone to enter the network.
A key aspect to the study of media use can be seen in the data for the time spent on social networks, especially Facebook: 68.5% say preferably use social networking sites from Monday to Friday and 70.8% at the end of week. Among the national news sites, the most visited are the portals of the Globo group,
Globo.com and G1.com, followed by UOL and R7.com.
Moreover, in the political environment, nothing is more revealing of the fact that the media not only be an auxiliary power as think who calls the fourth power. On the contrary, the media not only acts as a mediator between the powers, but as a production device’s own power of appointment and, ultimately, also the functioning of the political sphere itself.
There are many examples of applications and other facts in the
media influence on politics. Examples: if Collor, ACM, Ibsen Pinheiro, etc. All the time, the media is expressing certain interests, expressing support for certain governments, criticizing others, finally, manipulating people’s ideas.
– by Djamily R.